Yes, I'd heard of this before. It's been discussed for a few months now, and was announced as a 'goer' some weeks ago.
I think it will be more a tool for the advertisement and sale of new Abarth parts and accessories, but I do hope that they also feature the older cars too, including the 131 and Strada.
The 'grapevine' news that I have is that Abarth are coming back as a complete line of factory built/modified vehicles from the FIAT range, and will include real tuning parts such as cams, pistons, heads, suspension parts, seats, harnesses etc as well as bodykits, skirts, wheels, spoilers and the like. The only thing that will limit the mods is the buyers wallet capacity.
Exciting times ahead I hope